You’ve probably heard about “customer value” or “added value” and may have wondered what they actually are. They, indeed, sound very important, but in case you have noticed yourself wondering about how to translate that value into something actionable, here’s a tool that may help: Critical To Quality tree (CTQ). CTQ comes from Six Sigma… Continue reading Customer value in practice
Get yourself a side business. Why? Because nowadays there are multiple ways to set up channels that can generate you additional income, and any of us could certainly use some to fund our hobbies, for example. There’s the initial effort (and sometimes cost) to set them up, of course, but done the right way, these… Continue reading A side business works for you
What is marketing automation? Marketing Automation is about automating marketing actions through software. Repetitive tasks such as emails, social media, and other website actions have already been automated by many marketing departments. The technology of marketing automation is a great way to make these tasks more simple. Since the advent of social media, it has… Continue reading Marketing automation 101
Generating leads is about identifying your potential customers and feeding them to your sales funnel. Now, when I say “sales funnel” I don’t simply mean the process of selling something to someone, because it might be that your reason to be online is to promote a not-for-profit cause. Regardless, generating leads in both cases requires… Continue reading How to generate leads in the digital space?
Link building refers to the creation of backlinks = links pointing to your site from elsewhere on the internet. Backlinks are a form of off-page SEO. Off-page SEO, in turn, refers to search engine optimization. SEO consists of building quality signals for Google to determine the relevance and quality of your website and its pages. Those… Continue reading Link building is relationship building
Customer Journey is the path your site visitors proceed from obscurity to becoming your brand ambassador. In between you’ll find different stages, and also different information needs per stage. A person just having realized he needs something goes online and looks for providers. Once found, he digs deeper and looks for product specifications so that… Continue reading Customer Journey: the path before them
Web analytics means the measurement, collection, reporting, and analysis of your website visitor behavior data in order to understand and optimize their visits for a better experience. You can use the findings for market research assessing and improving the effectiveness of your website and measuring the results of an advertising campaign by helping to estimate how traffic… Continue reading Web analytics visualizes the behavior of your customers
Keyword research is one of the most critical stages of your inbound marketing journey. Fail this one and you’ll be creating content for keywords that do not match with what your actual and potential customers are looking for. Do keyword research right and you’ll have an actual chance to meet the needs of your customers.… Continue reading Keyword research identifies the terms you should associate your brand with
The justification for creating Buyer Personas is that you do not want to market and sell to the whole world because that is a waste of your resources. Instead, you want to know who exactly is your ideal customer – the ones that are the most receptive to your products and services right now. Those… Continue reading Buyer Persona i.e. the one you want to sell to
SEO, i.e. Search Engine Optimization, is about creating web pages that are favorable to search engine evaluations. Technically, what the search engines want to know is what your site and pages are about. This is needed so that the engines can display the most valuable pages to people when they search for information. So ultimately,… Continue reading SEO i.e. how to make your content serve your customer intent?