CRO i.e. how to maximize the performance of your content?

Conversion Rate Optimization (CRO) is a set of tools and tactics to increase the probability of your site visitors turning into actual paying customers. I say "probability", because CRO does not guarantee 100% conversions. Indeed, the current conversion rates are around 1-7% depending on the industry. The Conversion Rate Optimization methods range from basic Search Engine Optimization… Continue reading CRO i.e. how to maximize the performance of your content?

Branded content

What is branded content? Branded content is technically about articles, videos, podcasts, images and live elements that are designed to serve your clients in every stage of their customer journey and to behave according to your brand guidelines at the same time. It is not advertising in the traditional sense of commercials, banner ads, social… Continue reading Branded content

What is disguised marketing?

Marketing comes in many forms. The most obvious is the billboard outside, the loud radio ad and the overacted TV commercial. They underestimate your intelligence and try to be funny, but end up being annoying. Then there's Cost based Advertizing: "Buy now! Cheap! 19.95. Only today!". You see it everywhere. It serves the basic survival… Continue reading What is disguised marketing?

10 ways to write a good headline. It’s not clickbaiting!

TL;DR: want to write a good headline? Get creative by writing the first headline┬áthat comes to your mind and then make 25 versions of it. The 26th may be what you are looking for. The longer version: Writing a good headline is an art form of its own From business perspective, the headline is important,… Continue reading 10 ways to write a good headline. It’s not clickbaiting!

Four types of information

There's a lot that can be said about management, but in any case, it's definitely about creating organizational structures that feed the right information on the manager's desk so that he/she can make the right decisions to keep the organization on track. During our years we've worked with many different kinds of people, and we've been… Continue reading Four types of information