A side business works for you

Get yourself a side business. Why? Because nowadays there are multiple ways to set up channels that can generate you additional income, and any of us could certainly use some to fund our hobbies, for example. There's the initial effort (and sometimes cost) to set them up, of course, but done the right way, these… Continue reading A side business works for you

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Marketing automation 101

What is marketing automation? Marketing Automation is about automating marketing actions through software. Repetitive tasks such as emails, social media, and other website actions have already been automated by many marketing departments. The technology of marketing automation is a great way to make these tasks more simple. Since the advent of social media, it has… Continue reading Marketing automation 101

How to generate leads in the digital space?

Generating leads is about identifying your potential customers and feeding them to your sales funnel. Now, when I say "sales funnel" I don't simply mean the process of selling something to someone, because it might be that your reason to be online is to promote a not-for-profit cause. Regardless, generating leads in both cases requires… Continue reading How to generate leads in the digital space?

Link building is relationship building

Link building refers to the creation of backlinks = links pointing to your site from elsewhere on the internet. Backlinks are a form of off-page SEO. Off-page SEO, in turn, refers to search engine optimization. SEO consists of building quality signals for Google to determine the relevance and quality of your website and its pages. Those… Continue reading Link building is relationship building

CRO i.e. how to maximize the performance of your content?

Conversion Rate Optimization (CRO) is a set of tools and tactics to increase the probability of your site visitors turning into actual paying customers. I say "probability", because CRO does not guarantee 100% conversions. Indeed, the current conversion rates are around 1-7% depending on the industry. The Conversion Rate Optimization methods range from basic Search Engine Optimization… Continue reading CRO i.e. how to maximize the performance of your content?