You’ve probably heard about “customer value” or “added value” and may have wondered what they actually are. They, indeed, sound very important, but in case you have noticed yourself wondering about how to translate that value into something actionable, here’s a tool that may help: Critical To Quality tree (CTQ). CTQ comes from Six Sigma…… Continue reading Customer value in practice
Customer Journey is the path your site visitors proceed from obscurity to becoming your brand ambassador. In between you’ll find different stages, and also different information needs per stage. A person just having realized he needs something goes online and looks for providers.Once found, he digs deeper and looks for product specifications so that he…… Continue reading Customer Journey: the path before them
Keyword research is one of the most critical stages of your inbound marketing journey. Fail this one and you’ll be creating content for keywords that do not match with what your actual and potential customers are looking for. Do keyword research right and you’ll have an actual chance to meet the needs of your customers.…… Continue reading Keyword research identifies the terms you should associate your brand with
The justification for creating Buyer Personas is that you do not want to market and sell to the whole world because that is a waste of your resources. Instead, you want to know who exactly is your ideal customer – the ones that are the most receptive to your products and services right now. Those…… Continue reading Buyer Persona i.e. the one you want to sell to
SEO, i.e. Search Engine Optimization, is about creating web pages that are favorable to search engine evaluations. Technically, what the search engines want to know is what your site and pages are about. This is needed so that the engines can display the most valuable pages to people when they search for information. So ultimately,…… Continue reading SEO i.e. how to make your content serve your customer intent?