Branded content

What is branded content? Branded content is technically about articles, videos, podcasts, images and live elements that are designed to serve your clients in every stage of their customer journey and to behave according to your brand guidelines at the same time. It is not advertising in the traditional sense of commercials, banner ads, social…… Continue reading Branded content

What is disguised marketing?

Marketing comes in many forms. The most obvious is the billboard outside, the loud radio ad and the overacted TV commercial. They underestimate your intelligence and try to be funny, but end up being annoying. Then there’s Cost based Advertizing: “Buy now! Cheap! 19.95. Only today!”. You see it everywhere. It serves the basic survival…… Continue reading What is disguised marketing?