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Continuous improvement is a mindset
(Not interested in theory? Want to get straight to the method of continuous improvement? Click here.) Continuous improvement is the lifeblood of your organisation. If you don’t improve, your competitors will, and that’s that, then. Also, if you just keep doing what you’ve always been doing, your organisation will actually decline, because you will get […]
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SEO copywriting template: how to write for humans AND machines?
SEO copywriting is a method with which you can insert your content in both human and machine readable format. Both are needed in order for your content to get ranked high in Google search results Below is a simple template that you can use to instantly apply the SEO copywriting principle. There are many other known […]
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Customer value in practice
You’ve probably heard about “customer value” or “added value” and may have wondered what they actually are. They, indeed, sound very important, but in case you have noticed yourself wondering about how to translate that value into something actionable, here’s a tool that may help: Critical To Quality tree (CTQ). CTQ comes from Six Sigma […]
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A side business works for you
Get yourself a side business. Why? Because nowadays there are multiple ways to set up channels that can generate you additional income, and any of us could certainly use some to fund our hobbies, for example. There’s the initial effort (and sometimes cost) to set them up, of course, but done the right way, these […]
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Marketing automation 101
What is marketing automation? Marketing Automation is about automating marketing actions through software. Repetitive tasks such as emails, social media, and other website actions have already been automated by many marketing departments. The technology of marketing automation is a great way to make these tasks more simple. Since the advent of social media, it has […]
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How to generate leads in the digital space?
Generating leads is about identifying your potential customers and feeding them to your sales funnel. Now, when I say “sales funnel” I don’t simply mean the process of selling something to someone, because it might be that your reason to be online is to promote a not-for-profit cause. Regardless, generating leads in both cases requires […]
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Link building is relationship building
Link building refers to the creation of backlinks = links pointing to your site from elsewhere on the internet. Backlinks are a form of off-page SEO. Off-page SEO, in turn, refers to search engine optimization. SEO consists of building quality signals for Google to determine the relevance and quality of your website and its pages. Those […]
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Customer Journey: the path before them
Customer Journey is the path your site visitors proceed from obscurity to becoming your brand ambassador. In between you’ll find different stages, and also different information needs per stage. A person just having realized he needs something goes online and looks for providers. Once found, he digs deeper and looks for product specifications so that […]
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Web analytics visualizes the behavior of your customers
Web analytics means the measurement, collection, reporting, and analysis of your website visitor behavior data in order to understand and optimize their visits for a better experience. You can use the findings for market research assessing and improving the effectiveness of your website and measuring the results of an advertising campaign by helping to estimate how traffic […]
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Keyword research identifies the terms you should associate your brand with
Keyword research is one of the most critical stages of your inbound marketing journey. Fail this one and you’ll be creating content for keywords that do not match with what your actual and potential customers are looking for. Do keyword research right and you’ll have an actual chance to meet the needs of your customers. […]
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