What is marketing automation? Marketing Automation is about automating marketing actions through software. Repetitive tasks […]
Month: April 2018
How to generate leads in the digital space?
Generating leads is about identifying your potential customers and feeding them to your sales funnel. […]
Link building is relationship building
Link building refers to the creation of backlinks = links pointing to your site from […]
Customer Journey: the path before them
Customer Journey is the path your site visitors proceed from obscurity to becoming your brand […]
Web analytics visualizes the behavior of your customers
Web analytics means the measurement, collection, reporting, and analysis of your website visitor behavior data […]
Keyword research identifies the terms you should associate your brand with
Keyword research is one of the most critical stages of your inbound marketing journey. Fail […]
Buyer Persona i.e. the one you want to sell to
The justification for creating Buyer Personas is that you do not want to market and […]
SEO i.e. how to make your content serve your customer intent?
SEO, i.e. Search Engine Optimization, is about creating web pages that are favorable to search […]
CRO i.e. how to maximize the performance of your content?
Conversion Rate Optimization (CRO) is a set of tools and tactics to increase the probability […]
How to conduct a SEO audit?
When done the right way, Search Engine Optimization can can have a significant positive impact […]