SEO copywriting is a method with which you can insert your content in both human and machine readable format. Both are needed in order for
Blog
You’ve probably heard about “customer value” or “added value” and may have wondered what they actually are. They, indeed, sound very important, but in case
Get yourself a side business. Why? Because nowadays there are multiple ways to set up channels that can generate you additional income, and any of
What is marketing automation? Marketing Automation is about automating marketing actions through software. Repetitive tasks such as emails, social media, and other website actions have
Generating leads is about identifying your potential customers and feeding them to your sales funnel. Now, when I say “sales funnel” I don’t simply mean
Link building refers to the creation of backlinks = links pointing to your site from elsewhere on the internet. Backlinks are a form of off-page
Customer Journey is the path your site visitors proceed from obscurity to becoming your brand ambassador. In between you’ll find different stages, and also different
Web analytics means the measurement, collection, reporting, and analysis of your website visitor behavior data in order to understand and optimize their visits for a
Keyword research is one of the most critical stages of your inbound marketing journey. Fail this one and you’ll be creating content for keywords that
The justification for creating Buyer Personas is that you do not want to market and sell to the whole world because that is a waste