Conversion Rate Optimization (CRO) is a set of tools and tactics to increase the probability of your site visitors turning into actual paying customers. I say "probability", because CRO does not guarantee 100% conversions. Indeed, the current conversion rates are around 1-7% depending on the industry. The Conversion Rate Optimization methods range from basic Search Engine Optimization… Continue reading CRO i.e. how to maximize the performance of your content?