Link building refers to the creation of backlinks = links pointing to your site from elsewhere on the internet. Backlinks are a form of off-page SEO. Off-page SEO, in turn, refers to search engine optimization. SEO consists of building quality signals for Google to determine the relevance and quality of your website and its pages. Those… Continue reading Link building is relationship building
Web analytics means the measurement, collection, reporting, and analysis of your website visitor behavior data in order to understand and optimize their visits for a better experience. You can use the findings for market researchassessing and improving the effectiveness of your website andmeasuring the results of an advertising campaign by helping to estimate how traffic to a… Continue reading Web analytics visualizes the behavior of your customers
Keyword research is one of the most critical stages of your inbound marketing journey. Fail this one and you’ll be creating content for keywords that do not match with what your actual and potential customers are looking for. Do keyword research right and you’ll have an actual chance to meet the needs of your customers.… Continue reading Keyword research identifies the terms you should associate your brand with
The justification for creating Buyer Personas is that you do not want to market and sell to the whole world because that is a waste of your resources. Instead, you want to know who exactly is your ideal customer – the ones that are the most receptive to your products and services right now. Those… Continue reading Buyer Persona i.e. the one you want to sell to
SEO, i.e. Search Engine Optimization, is about creating web pages that are favorable to search engine evaluations. Technically, what the search engines want to know is what your site and pages are about. This is needed so that the engines can display the most valuable pages to people when they search for information. So ultimately,… Continue reading SEO i.e. how to make your content serve your customer intent?
When done the right way, Search Engine Optimization can can have a significant positive impact on your online presence. It can determine whether potential site visitors end up on your site in the first place, and whether they can navigate it and find what they are looking for. In addition to website traffic, it can… Continue reading How to conduct a SEO audit?