Keyword research is one of the most critical stages of your inbound marketing journey. Fail […]
Author: Harri Alatalo
Buyer Persona i.e. the one you want to sell to
The justification for creating Buyer Personas is that you do not want to market and […]
SEO i.e. how to make your content serve your customer intent?
SEO, i.e. Search Engine Optimization, is about creating web pages that are favorable to search […]
CRO i.e. how to maximize the performance of your content?
Conversion Rate Optimization (CRO) is a set of tools and tactics to increase the probability […]
How to conduct a SEO audit?
When done the right way, Search Engine Optimization can can have a significant positive impact […]
Branded content
What is branded content? Branded content is technically about articles, videos, podcasts, images and live […]
What is disguised marketing?
Marketing comes in many forms. The most obvious is the traditional billboard outside, the loud […]
9 ways to write a good headline. It’s not clickbaiting!
TL;DR: want to write a good headline for your article? Write the first headline that comes […]
Subordinate skills
You say potato.I say tomato.You say management skills.I say subordinate skills. If you are working, […]
Four types of information
There’s a lot that can be said about management, but in any case, it’s definitely […]