SEO copywriting is a method with which you can insert your content in both human […]
Customer value in practice
You’ve probably heard about “customer value” or “added value” and may have wondered what they […]
A side business works for you
Get yourself a side business. Why? Because nowadays there are multiple ways to set up […]
Marketing automation 101
What is marketing automation? Marketing Automation is about automating marketing actions through software. Repetitive tasks […]
How to generate leads in the digital space?
Generating leads is about identifying your potential customers and feeding them to your sales funnel. […]
Link building is relationship building
Link building refers to the creation of backlinks = links pointing to your site from […]
Customer Journey: the path before them
Customer Journey is the path your site visitors proceed from obscurity to becoming your brand […]
Web analytics visualizes the behavior of your customers
Web analytics means the measurement, collection, reporting, and analysis of your website visitor behavior data […]
Keyword research identifies the terms you should associate your brand with
Keyword research is one of the most critical stages of your inbound marketing journey. Fail […]
Buyer Persona i.e. the one you want to sell to
The justification for creating Buyer Personas is that you do not want to market and […]